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5 Sheftall Cove
Savannah, GA, 31410
United States

The Flag of Peace

Proposal by Jorge Montero

Design Narrative
The most known and recognizable flag to represent peace through the history of humanity is a plain white piece of fabric. That is why I didn’t want to use any color neither creating a complex, busy or intricate design. Based on these constraints that I set to myself I defined a communication strategy that carries the following messages:
·      The world holding, preserving and treasuring peace
·      Calm, softness, and happiness.
·      Able to inspire and making people embrace the message of hope.
In terms of the actual design, I wanted something:
·      Extremely simple, understandable and memorable.
·      Easy to reproduce by any printing method such as silkscreen, stencils, etc…

Practical and easy to apply not just on the flag but also on T-shirts, promotional material, digital media, etc. That is why the symbol fits into a square format, its lines are thick and the symbol is minimalistic.